JayJay Sethi

All articles by Jay

 

Form and function

In my experience the designs with the best outcomes are based on a foundation of carefully articulated audience personas and scenarios. However, I have witnessed exceptional design outcomes for cases where agility, expert knowledge and intuition have driven results without strenuous research and it’s findings. Deep understanding of the context surrounding a problem is imperative to produce a successful solution. It’s this knowledge
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Purpose (of my blog)

I’ve created this blog as a place to capture & collate my journey as a user experience practitioner. I believe it shall contain thoughts/ideas about operational excellence, tactical implementation, strategies, projects, competitors and other content along these lines.
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