Form and function
In my experience theÂ designs with the best outcomes areÂ based on a foundation of carefully articulated audience personas and scenarios. However,Â I haveÂ witnessed exceptional design outcomes for cases where agility, expert knowledgeÂ and intuitionÂ have driven results without strenuousÂ research and it’s findings.
Deep understanding of the context surrounding a problem is imperative to produce aÂ successful solution. It’s this knowledge that empowers usÂ to know which details are most important in order to distill the solution to it’s most essential elements. Often the most challenging aspirationÂ of a design may be achievingÂ simplicity as it is tempting to introduceÂ superfluous elements with the objective of creating added value or robustness.