Principal Product • Experience • AI Strategy

I turn complex business problems into clear product direction and scalable systems.

BMO Harris Bank: led product direction across an approximately 30-person cross-functional digital banking organization, including direct reports, roadmap ownership and executive stakeholder alignment.
Havas: directed UX and design team members across major enterprise client engagements while leading strategy, architecture and client alignment.
Lone Wolf Technologies: managed a five-person design team responsible for enterprise software experiences while remaining hands-on in product design.

I’m Jay Sethi — a senior product and experience leader with 20+ years across enterprise, agency, financial services, insurance, healthcare, pharma and commerce. I help organizations align strategy, customer experience, operations, information and technology — then make the direction concrete enough to build, test and scale.

20+ years leadership & product strategy 30-person cross-functional org leadership Fortune 500 enterprise & agency experience